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Video Marketing and YouTube Channel Design (4, 5)

In this article we will cover the fourth and fifth components to consider regarding Video Marketing.

Marketing Your Videos

Email Marketing

Using video in your email marketing can have a dramatic effect on the way you spread your message to your prospects and clients. Engaging with video has been proven to extend the amount of time viewers spend reading your emails.

Displaying Advertising on YouTube

Today, YouTube is the 4th most visited website in the world representing a monthly audience of 9.1 million unique users which is equal to 42% of the entire online population; facts which prove to be a good enough reason for advertisers to invest in such medium.

A study by OTX revealed that video ads that are streamed online are far more effective in terms of brand recall when compared to their television counterpart. User attention regarding YouTube display advertising is 1.5 times more than TV ads. Equally so, brand recall through YouTube ads is amplified approximately 140% compared to TV.

Syndicating Your Video

TubeMogul is a free tool you can use to syndicate your video to a dozen or more video websites. How does this help your business?

With Google’s universal search, videos appear more and more often in search results. In fact, last week for a given local keyword, I noticed the same video appearing on different video sites, ranking 1,2,3,4 and 8 for the appropriate keyword term.

Press Releases

Press releases are a great tool for promoting your businesses. Many services now allow for video to be embedded within your releases. The advantage? Recent studies tested the differences between releases with and without video and found that those with video had much lower bounce rates and higher clickthrough rates.

Blog

Using video in your blogs is fast becoming one of the most popular ways to share information. Users prefer video to text more often than not. Just be sure to keep your video in the sweet spot for posts (around two minutes) or you’ll begin to lose your audience.

YouTube Channel Design

Youtube is the largest video network on the Internet. If you’re producing video it’s a good idea to be sure that you have your own YouTube channel. YouTube channels archive all of your videos for users to be able to watch. Additionally you can customize the look and feel of your channel to be unique and representative of your business. Here are some examples:

CBS YouTube Channel

Man Vs Wild YouTube Channel