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Top Five Components to Consider Regarding Video Marketing (1)

In this article we will cover the first component to consider regarding Video Marketing. We will cover the next 4 components in the next series of articles.

1. Creating Your Own Videos

Creating valuable content for your website can be a difficult task. When creating video content for your website there are new questions that arise, such as whether or not to make it on your own or use a video production company, what to make your videos about, and what type of equipment to purchase.

Professional Production vs Do it Yourself

Using a production company to create your video can be very expensive. In fact, a recent study by Visible Gains found that lower quality, authentic videos can generate a better response from users. Creating something that feels transparent and can appear more honest and calming than something done by a professional studio. However, this may not be the best alternative for every business. For businesses that want to maintain a strong corporate image, such as law firms or medical practices, production videos may be more appropriate.

For those unfamiliar with technology, the idea of creating your own video may seem daunting. However, it’s not as challenging as you would think. Video cameras such as the Flip HD and Kodak ZI8 are two cameras that are extremely easy to use and affordable. Just point and shoot to begin creating your content, although you may want to prepare with a script.

Topics for Videos

Just like any other content you’ve produced, you’ve got to produce something that has inherent value to it. When creating a video, think in terms of what your target customers would be interested in reading. If you’re selling home security systems you may want to make a video promoting your response time. Finding something to promote that is unique about your company and is a differentiator will better hold the attention of your users.

Other Topics for Videos

• Promote an Upcoming Event
• Create a video PowerPoint explaining a whitepaper
• Create a how-to video to explain how to use your products
• Do a product review
• Help customers match accessories with your product

The following components will be covered by the next series of video marketing articles

• Improving Website Conversion
• Search Engines
• Marketing Your Videos
• YouTube Channel Design