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Make sure Your Company is Visible on Google with Search Engine Optimization

Your Guide to Lead Generation in Tough Economic Times

Introduction

How many times have you typed keywords that are related to your products or services into Google and saw your competitors’ names instead of yours?

Many business owners have heard of the successes that others have had using the Internet as a lead generation marketing tool. But some of us are not sure how to approach Internet marketing as an integral part of our business. We continually hear about social media sites like Facebook and Twitter. We know that companies promote themselves on sites like Twitter and on television and radio, but how do we know that this will work for us.

This series of articles on SEO examines how a company should approach Search Engine Marketing and Social Media Marketing as part of their marketing strategy.

Market Drivers

The Yellow Pages Vs Search Engines

This graph from webpro news (Australia) shows that search engines have finally passed the Yellow Pages with regards to finding products and services.


Search engines can be more effective than Yellow Pages because:

• Your Yellow Pages ad can appear next to your competitor
• With an optimized website you can differentiate yourself from competitors
• It is difficult to determine what business came from your Yellow Pages ads
• Using analytics you are able to track how visitors interact with your website
• With Content Marketing your website will become an asset to your business