---

---

Where Does Social Media Marketing Fit In?

Social Media could mean many things to us especially if one is not familiar with the term. Social media could be looked at in the following categories:

• Social media advertising – using paid text or banner ads on sites like Facebook. These ads allow you to target your market based on their demographics
• Social media book marking – Sites like “Digg” and “Stumbleupon” provide users with the ability to tag websites that they like or recommend. Social Book marking supports your search engine linking strategy
• Social media optimization – upload your videos to Youtube and optimize them using product related keywords and you stand the chance of getting on Google’s first page for your related keywords. By posting optimized content on websites like “Craigslist” & “Yahoo Answers” one can get ranked for related keywords in a short space of time.
• Social media networking – many business owners attend regular networking meetings where the objective is to meet other business owners with the objective of doing business with each other. Social media websites like “LinkedIn” provide professionals with a way to establish relationships online where one can build credibility and introduce their products and services in an educational manner.

Why is Social Media Marketing Important?

Up until now we’ve heard that “content is king”. This is even more important as one can now place your content on many social media sites as well.

Content Marketing now moves to video, slideshows, blogs and networking sites like LinkedIn and Facebook. So many more places for people to find your company and brand.

But with the popularity of Social media networking sites, like forums, Facebook and LinkedIn, we find out that not only is content king, but “conversation is king”. People like to ask others for recommendations and experiences with products and services. What people say about your product, service or company can mean all the difference to closing a lead or losing the business.