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PR Viral Campaign

Traditional PR can include a viral campaign, sometimes called a “word of mouth” campaign. This relies on people to pass the word around to get a product or service known. It generally starts with major news on the traditional platforms.

Of course, with the Internet, emails and social media, an online viral campaign is so much easier to do and gets great results too. There are many examples of many companies creating viral campaigns that use Facebook, Twitter and YouTube.



Twitter is great for spreading news quickly, with re-tweeting of a post being the simplest form. Twitter is just like texting, but instead of sending one text message to your friend, you can send one tweet to the whole world! Social sites, chat forums and blog owners really understand the power of viral marketing using Twitter, and often add the “Re-Tweet” symbol to the site in order that you can easily pass it on.







RSS feeds can be added to your Twitter page so that people can receive your news directly into their inbox. So not only do you have the ability to tweet and re-tweet your news, but you can also forward your news via emails. If you are really clever you can also add SMS texting into the mix. Sanderson and Associates (a Specialist Franchise PR company) does just that with great effect.










Facebook is great for viral marketing and competitions can really fly if the prize is good, or the competition is unusual. Facebook is also great for communicating an event; if the settings are in your favor, then your event can appear on your friend’s pages and their friends’ pages too. This means your event can spread very quickly indeed. Your Facebook page can also be redesigned to be more in keeping with your company branding. Online statistics directly from Facebook can tell you about activity that is happening with your page online.


Again, YouTube is also good for viral campaigns. Certain videos gain notoriety very quickly, and generally they are witty but informative. So, when you are uploading your video onto your channel, you may want to add a touch of humor if it is appropriate for your business. If nothing else your video will be humanized.

When you are considering your PR, social media really is as viral as you can get! With apps to integrate Twitter with LinkedIn, LinkedIn with Facebook, Facebook with your blog, etc... managing your campaign can be a very simple process too. There are websites especially designed to make life simple by delivering your news to more than one place at a time, and this is called syndication. Where with traditional PR, you may have to make lots of individual contact, with social media you press a button just a few times and off it goes.

The next stage in the process is to monitor your efforts, and again there are online tools that can help you see exactly where your news has ended up. This is important in case you receive feedback and you need to respond. Again, with social media you have more opportunity to test and measure. There is far more traceability than traditional PR and this can really help to see what exactly works best for you and your company.