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Email Marketing with Social Media

Generating new sales and repeat business from existing customers is the lifeline of all companies. Your company would simply not be able to grow without existing customers staying engaged with your brand and new leads entering your sales pipeline. By implementing a strategically planned email marketing strategy, your company can generate new leads and nurture existing ones to ensure continued business growth.

Email is a tool that nearly everyone uses today, and it continues to grow and be more prevalent among Internet users worldwide. Email marketing is a type of drip marketing technique and is best described as a direct marketing strategy that involves scheduling several promotional messages with relevant contact and specific “call-to-actions” via email. Email marketing isn’t just sending a mass message or a one-time blast to your database. It is a campaign that spans over a period of time.

Email Marketing Should Always be Considered in Your Internet Marketing Strategies

Email marketing should always be considered a strong component of your overall marketing strategy. When accompanied by other marketing techniques (such as social media marketing, which we will discuss in greater detail in these articles), it can reap significant benefits for your company.

Email marketing is probably one of the least expensive and most measurable, effective and easy to implement methods of online marketing. Of course, many companies are still struggling with fundamental issues like spam filters and blocked emails. With knowledge, expertise and the right tools and technologies, your business can stop walking the email marketing tightrope and start converting instead.

Moreover, when social media elements are incorporated into an email marketing campaign, your business can boost your results drastically, both from an email marketing perspective but also on the social media front. Simple acts such as including “share” icons to encourage readers to share your newsletter with their friends and “follow me” links to make it easy for readers to follow you on the social networks can make a huge difference in your overall marketing performance. With valuable content, an enticing offer and a well thought-out social media integration strategy, your email marketing can build your subscription database, increase your online following, keep your audience engaged with your company and enhance your overall brand reputation.

The next series of articles will cover Email Marketing with Social Media.

These series of articles were created by  WSI Corporate.