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Types of Display Ads

Traditional

These ads are usually rectangular in shape, contain text, and have GIF or JPEG images that link to another page or site. They are the most common and popular ads seen online because they load quickly, are easy to design and modify and are easy to embed into a web page.

In-line Ads

These ads can be seen in a column on the right or left side of a web page and can be graphical with a link, or just text with hyperlinks highlighted.

Pop-up ads

These ads are generated onscreen when you click a link or button on a web page. When clicked, a separate window opens over the page you are viewing. Some viewers find these ads intrusive because they have to click to remove them and return to the original page.



Ads in any of these categories might be static, animated, or "rich media". A static ad does not change when you look at it - it is a single image. An animated ad uses several different images to give the appearance of motion; they are usually in GIF format. A rich media ad consists of audio or video, or involves some programming with Java to create a very interactive ad.

Standard Sizes of Display Ads