Digital Media Archived Webinars

Ron McArthur, President of WSI, says, “WSI has actively pursued educating businesses on how they can leverage digital media tools and technologies to generate more leads, enhance their brand reputation and increase their overall profitability. By offering various training opportunities to our small and medium sized business audience, we hope to achieve our goal of showing business owners how to boost their bottom line with digital marketing. This expert Webinar is one of many educational Webinars that WSI has organized. It is geared toward providing attendees with proven tactics and techniques for enhancing a marketing campaign using web analytics data”.

WSI launched its monthly educational initiative in 2009 to give business owners worldwide a channel to increase their knowledge on various topics related to digital marketing. These monthly Webinars are delivered by digital marketing experts within the WSI network, and each month an accompanying White Paper is also made available.

Online Reputation Management - 3 Steps to Balance Risk and Reward!

Want to be the number one company on the Internet for your industry? How do you improve your image for your millions of potential customers around the world? Is there any gossip about your brand? Will this gossip affect your business organization? Are you really free of risks and jeopardy?


Click Here for the Online Reputation Management - 3 Steps to Balance Risk and Reward! Webinar Recording

Click Here to Download Online Reputation Management - 3 Steps to Balance Risk and Reward! White Paper

The New Ways to be Found Online - Using the Word of Mouth to Generate Business Leads

Companies that have large marketing budgets are looking for ways to cut costs and still have the same visibility to their prospective clients. TV, radio and newspaper advertising can be expensive as it requires repeated messages to be pushed out to the masses in the hope of attracting attention and convincing you to engage with the company.


Click Here for the The New Ways to be Found Online - Using the Word of Mouth to Generate Business Leads Webinar Recording

Click Here to Download The New Ways to be Found Online - Using the Word of Mouth to Generate Business Leads White Paper

Conversion Architecture - Improve Your Online Performance While Reducing Your Spend

Research has shown a major difference in conversion and return on investment between companies that test their online communications and those who don’t.
So why doesn’t every online business have a regular testing program?
The fact is that many businesses and marketers are confused about where to begin, and how. Some that do test don’t do it often enough, or are not sure how to interpret the results.


Click Here for the Conversion Architecture - Improve Your Online Performance While Reducing Your Spend Webinar Recording

Click Here to Download the Conversion Architecture - Improve Your Online Performance While Reducing Your Spend White Paper

SEO - Your Guide to Lead Generation in Tough Economic Times

Many business owners have heard of the successes that others have had using the Internet as a lead generation marketing tool. But some of us are not sure how to approach Internet marketing as an integral part of our business. We continually hear about social media sites like Facebook and Twitter. We know that companies promote themselves on sites like Twitter and on television and radio, but how do we know that this will work for us.

This whitepaper examines how a company should approach Search Engine Marketing and Social Media Marketing as part of their marketing strategy.

Click Here for the Search Engine Optimization Webinar Recording

Click Here to Download the Search Engine Optimization White Paper

Facebook - Strategies for Businesses

Today, Facebook has over 400 million active users worldwide, with the average user spending more than 55 minutes per day on Facebook. It was no surprise that many places of work and education started to ban the use of Facebook as most felt it was distracting their employees or students from their actual work. In fact, parents would prevent their children from going on sites like Facebook as they simply felt it was a waste of time and believed their children only went there to socialize with their friends.

Click Here for the Facebook Webinar Recording

Click Here to Download the Facebook White Paper

LinkedIn - Getting Connected

Since its inception, LinkedIn has grown to include more than 55 million users in 200 countries world-wide. This is no accident. LinkedIn is based on the principle that every person is connected to one another by no more than six degrees of separation from everybody else. In other words, individuals can connect with one another simply by utilizing their network of contacts. And this is where LinkedIn can help business owners and their employees.

Click Here for the LinkedIn Webinar Recording

Click Here to Download White Paper

 

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